| Timeslot | Activity | Who | Location |
| 09:15 - 10:00 | Reception | Business Lounge | |
| 10:00 - 10:15 | Grand opening |
Lotte Smit (Chair MARUG Conference) Krijn Schuurman (Chair of the Day) |
Kinepolis |
| 10:15 - 10:35 | Academic Introduction | Kinepolis | |
| 10:35 - 11:10 | Keynote 1: Frog |
|
Kinepolis |
| 11:10 - 11:30 | Break | Kinepolis Foyer | |
| 11:30 - 12:05 | Keynote 2: Picnic |
Evy Otto (Meals Marketing Lead at Picinic Technologies) Maria Kolster (Business Manager Media & Brand at Picnic Technologies) |
Kinepolis |
| 12:05 - 12:25 | Leeflang Thesis Award |
Martijn Keizer (Professor of Marketing at the Rijksuniversiteit Groningen) Martijn Keizer (Professor of Marketing at the Rijksuniversiteit Groningen) |
Kinepolis |
| 12:25 - 13.00 | Keynote 3: PINK |
Rik Slager (Business Director at PINK) Roderick Zeilstra (Communications Manager at PINK) |
Kinepolis |
| 13:00 - 13.50 | Lunch or Recruitment Lunch | Partners | Business Lounge, Wine&Dine |
| 13:50 - 15.50 | Workshops & Masterclass | Partners | Skyboxes |
| 15:50 - 16:10 | Break | Business Lounge | |
| 16:10 - 16:45 | Keynote 4: KLM |
Hans Zijlstra (Director Customer & Market Insight at KLM) |
Kinepolis |
| 16:45 - 17:00 | Closing remarks |
Krijn Schuurman (Chair of the Day) Lotte Smit (Chair of the MARUG Conference) |
Kinepolis |
| 17.00 - 18.00 | Networking Social | Partners | Business Lounge |
| 22.00 - 02:00 | Afterparty | 't Vaatje |
