The CvA (Comité van Aanbeveling) or Committee of Recommendation safeguards the quality of the MARUG Conference.
| Dr. M. J. Gijsenberg | Associate Professor of Marketing at the University of Groningen |
| Dhr. R. Paas | King's Commissioner for the province of Groningen |
| Dr. H. Risselada | Associate Professor of Marketing at the University of Groningen |
| Prof. dr. P.C. Verhoef | Dean & Professor at the University of Groningen |
| Prof. dr. L. M. Sloot | Founder & Director of EFMI Business School and |
| Dhr. L. Tjoa | Co-Founder GoSpooky |
| Marijke Leliveld | Academisch speaker |
| Dhr. H. Zijlstra | DirectorCustomer Insight - AIRFRANCE / KLM |
| Mark-Jan Pieterse | Co-Founder Homerr |
| Dhr. E. de Haan | Associate Professor of Marketing at the University of Groningen |
| Mw. H. Meijer |
Manager Education Netherlands at the Sound and Vision Institute |
| Mw. L. Goldschmidt |
Head of Business Development at Erasmus Enterprise |
| Dhr. R. Redczus van Berkel | Founder & Owner N8W8 |
| Prof. em. dr. P. S. H. Leeflang | Frank M. Bass Distinguished Professor of Marketing |
| Prof Dhr. J. de Vries | President Executive Board University of Groningen |
| Koen Schuiling | Mayor of Groningen |
| Marcel Molenaar | Director of Marketing Solutions LinkedIn Benelux |
| Cato Roest | Sales & Activation Executive Tenzing |
| Bernard Steenbergen | Director Customer Service at Vattenfall |