Program

08.30-09.00   Welcome: Breaker Breakfast

09.00-09.15   Opening remarks

09.15-10.00   Lecture 1: prof. dr. Verhoef – Marketing department RuG

10.00-10.45   Lecture 2: Irma Winkenius – NS

10.45-11.10   Junami apple break

11.10-11.50   Lecture 3: Michel Jansen - Total Identity

11.50-12.00   Leeflang thesis award

12.00-13.00   Lunch

13.00-15.00   Workshops & Seminars

15.00-15.20   Break

15.20-16.00   Lecture 4: Tom Wilms - Grolsch

16.00-17.15   Parallel sessions: Plenary experience  (SmartNose & Accenture) or Experience sessions

17.15-17.45   Lecture 5: Yorick van Baarsel - Bacardi

17.45-17.55   Closing remarks

18.00-19.30   On location 'Academie voor Management' networking reception

18.00- ...   Social drinks in city centre