SmartNose: Scent Experience

Scent is emotion. Now a days it simply is not enough to communicate your brand effectively by only using visuals. Your consumer wants to be seduced and surprised. This uses a multi sensory brand approach. Scent can be the key! SmartNose has created scent cards for LU Bastogne, USP of Bastogne is scent, and has spread them around several supermarkets to give the LU Bastogne campaign something extra, smelling the product made the buying decission for customer easier. Also for community wise projects scent can be used succesful. SmartNose for instance spreads the smell of orange apples at police prisons, this calms the inmates. Every year this saves 5 till 10% on relaxing medicines, used by the police to calm the inmates. During this presentation Adam Tasi will further tell you want the impact of scent can be from a marketing perspective, this will be illustrated by some great cases from SmartNose’s portfolio like: Unilever, Sara Lee and Vredestein.